Noise-Free Garba from Viviana Mall

Eco-friendly festival to curb noise pollution

Viviana Mall brings Noise-Free Garba to curb noise pollution

All Mumbaikars are excited about the upcoming Garba festival. The nine-day festival often brings joy to the Garba fans but has also invited flak from various NGOs due to the increasing sound pollution levels during the celebrations. Even last year, many NGOs had approached court pertaining to music being blared from loudspeakers during the Navratri Festival. Nowadays most of the mandals also resort to the usage of DJs (Disk Jockeys).The noise levels often touch 100dB when loudspeakers and DJs are used even in certain silent zones of the city.

Viviana Mall, the leading destination mall in Mumbai Metropolitan Region has initiated a step towards making the festival noise free. The Garba and Dandiya during the festival will be played in an eco-friendly manner using headphones. The mall is welcoming Garba fans come and be a part of the pollution free campaign by participating and playing silent Garba in Viviana Mall on Saturday, September 23, 2017. The songs or music played during the celebrations will be heard only to those who are wearing the headphones provided by the organizers.

Speaking on the development, Ms. Rima Pradhan, Sr. Vice President, Marketing at Viviana Mall said, “In our society, people always tend to enjoy music at various places be it at home, pubs, cinemas etc. With our Idea of noise-free garba, our main objective was not only to create awareness about noise pollution but also allow people to enjoy music and celebration without disturbing others. Apart from this Sr. Citizens, patients and pets have lower tolerance capacity when it comes to noise pollution levels; they often are the ones who bear the brunt of the loud celebrations. In our efforts to control pollution levels during the festive season, we have taken the initiative to celebrate silent Garba in our mall.”

“Thankfully our society is getting sensitized towards the pollution levels in our city and has started adapting to pollution-free means. This has boosted our confidence, be it, eco-friendly Ganesha or the registrations for silent Garba, the response is phenomenal from our patrons.”

About Viviana Mall

Viviana Mall, a part of Sheth Corp and well known as a ‘Destination Mall’ was built with an objective of giving an experience to its audience. Viviana covers over 250 leading brands in its prime retail and leisure space. The mall is India’s first and only visually impaired friendly mall and has also launched “XRCVC-Viviana Extension” a resource centre for visually impaired. With an area encompassing one mn sq.ft, the mall boasts of a unique tenant mix – Cinepolis, a megaplex with 14 screens, 19 anchor tenants for the first time in the country and brands like Shoppers Stop, Marks & Spencer, Charles & Keith, ZARA, Forever 21, Tommy Hilfiger, Lifestyle, Hamleys, Starbucks, Copper Chimney, Pizza Express, British Brewing Company, Irish House and many others making it the most happening destination in Thane. The defining feature of the mall is Cinepolis - one of the largest megaplexes in the country with a facility to showcase over 70 shows on a single day with a seating capacity of 2,400 people. It also facilitates 2400 number of cars and 800 two wheeler parking slot which considered to be one of the highest in the industry. Additionally, the large food court and the dining area are spread over 40, 000 sq ft and can seat up to 1, 300 people. The Mall opened its gate to endless discoveries in the year 2015 and since then it has garnered international and national accolades various categories. Viviana is India’s first mall to have largest Solar Power plant installed at a single site which generates 91000 watts of energy in a month.